Behind the Scenes of our Spring 2011 Photo Shoot

    If you follow us...you know we just had a photo shoot in NYC last week.  This is always a lot of fun...but def a lot of work!  Who knew the fabulous lives of the people in the fashion industry was really hard work!  You think you know...but you have no idea!

    Every season South Moon Under takes a trip to a location to shoot pics for our seasonal mailer.  This time we ended up at a really chic studio in NYC! The mailer is a catalog type thing we send out to everyone on our mailing list.  Next time you are in a store sign up for the mailing list so you can check it out.  PLUS it comes with a great coupon!  A lot of long hours and hard work goes into creating the mailer...but at the end of the day...its ends up being something the whole South Moon family including customers looks forward to!

    ...so here is your quick behind the scenes photo journal from South Moon Under's Spring Mailer Photo Shoot in NYC!

    I <3 NEW YORK...but honestly, who doesn't!

    These streets will make you feel brand new...

    The lights will inspire you...lets here it for New York, New York, New Yoooork

    Jamie Koslow, the South Moon Under photog is hard at work!  
    One shot down....and....thats right 50 more to go!
    MIKEL...she is a model with FORD...we loved her!

    Jamie!  Doing his thing!

    The back of this dress was to DIE FOR!  Work it Mikel :)

    The studio was HUGE!

    Alex...the other girl model we used from FORD!  She was awesome!



    This is Sean...a FORD model....you will have to get the mailer to see this GORGEOUS man...he basically was Chase Crawford reincarnated! xoxo

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